I tell and sell stories for a living. I have that screen you’re watching as my canvass. I took up my formal film training at New York University and honed my skills by directing Music Videos in the hundreds. Prior to committing to a life of Film-making, I was in the field of Marketing, a Brand Manager in a couple of Fast Moving Consumer Goods Multinationals. Its an unheard of transition, until now…
When you find yourself in a tight bind where your resources are limited and the demand to deliver the best results, you need to work with people who can harness Creativity.
I have a strong penchant for Beauty
I believe True Beauty shines through. It is my task as a director to show the talent in the best light and angle possible. Sometimes Simplicity leads to the most stunning images.
Ok they call me “Viral King”
The word VIRAL has been thrown loosely nowadays. When it is slapped on the Internet and not aired on TV, brands call that effort VIRAL. True virality is the holy grail of Internet Videos. Producing with hardly nothing and garnering undeniable hits and impressions in the millions. This is where I proudly excel in.
In this video for SevenVIP.com, a male-oriented content-production company I’m spearheading, we proved just that. We cast a then upcoming celebrity to workout in front of a camera in the guise of a P.S.A. (Public Service Announcement) on Exercise. Careful styling, choice of action and angles and voila, a video that has been Cited, Parodied and re-posted MILLIONS of times over GLOBALLY. On my YouTube site alone it’s already close to 5Million hits. A slow-motion version of this is already 1.5Million hits. That alone is a feat in itself! A video has to be interesting. People like watching things that are thought to be unreal or unachievable. It goes without saying Ellen Adarna is now famous beyond imagination with endorsements left and right and this is the video that launched her as the ultimate Fitspiration.
It need not be all sexy to go viral although that helps a lot. They key thing is the material has to be Authentic. This Docu-mmercial for Procter and Gamble’s Downy has become the most watched of all the “P&G Everyday Effect” Global Series with over 1.6Million hits
Whether it is a TV Commercial for a Shampoo, a Car or a Campaign to help address Mental Health Issues. The challenge is to create the best with what you have using Creativity as your most abundant resource. Couple that with authenticity and you’ll have work that people would care to watch repeatedly and share across their social networks.
You may contact me by leaving a comment on this Blog or via twitter @raffyfrancisco